Just as Barbie dolls defined the impossible ideal of feminine beauty, the fluffy action figure represents a similar caricature of masculinity. He-Man was practically dead.ĭespite its huge impact on his culture today, He-Man has longed for a proper send-off ever since. What Skeletor failed to achieve is what corporate mismanagement did in months. From his $400 million in the following year he plummeted to $7 million. With knees bent and arms bent, He-Man and his allies gear up for the Masters of the Universe (MOTU) to defend themselves against the nefarious minions of their nemesis Skeletor.įor a while, He-Man was truly the master of the toy world, selling better than Mattel’s all-time favorite, even more than Barbie, but a business failure put MOTU sales on his heels in 1986. Why were He-Man Toys Popular in the 80s?įor American kids growing up in the 1980s, He-Man was like an action figure they had never seen before. Here are some of the He-Man line’s most prized vintage toys. He-Man was a huge hit, spawning comics, TV shows, movies, and even literary analysis. Instead, Mattel created a rivalry for children’s hearts and pocket money. In 1976, Mattel CEO Ray Wagner declined a Star Wars offer after seeing a $750,000 license fee. “The Most Powerful Man in the Universe,” He-Man was only brought to life after Mattel rejected the much more famous line of action figures. Since its initial inception, the franchise has featured multiple action figures, six animated television series, multiple comic book series, video games, books and magazines, daily comic strips, and two feature films (one of which has been animated and one is live-action). The main premise revolves around the conflict between He-Man (Prince Adam’s alter ego) and Skeletor on the planet Eternia, with a huge cast of supporting characters in a hybrid setting of medieval sword and sorcery and his sci-fi technology.įollow-up series, She-Ra: Princess of Power revolves around her He-Man sister She-Ra and her rebellion against her Horde on the planet Etheria. Masters of the Universe (sometimes called the He-Man or She-Ra series) is a sword and planet-themed media franchise created by Mattel.
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